Founder & Lead Consultant
Founder, Aifficiency
// Background
Alex is an ex-management consultant with experience spanning SMEs through to FTSE 250 and 500 companies. He founded Aifficiency to bring structured, enterprise-grade thinking to smaller businesses — without the cost or complexity of a large firm.
His consulting career gave him hands-on experience across the full engagement lifecycle — from initial discovery through to live implementation. That means he doesn't just produce recommendations; he knows what it takes to make them stick.
// Core disciplines
// Why work with Alex
// The network
Aifficiency is deliberately focused — but backed by a broad network of specialists built through years of consulting. When a project needs deep sector knowledge or technical expertise, the right people can be drawn in.
// Industries covered
// Beyond work
Outside of Aifficiency, Alex applies the same attention to detail to the things he enjoys. The pursuit of marginal gains is constant.
Course management, marginal gains, and staying calm under pressure.
Consistency and progressive improvement. Good habits compound.
Arguably the highest-stakes process optimisation Alex does each week.